Those who drove good cars before may find it very difficult to drive. The TATA brands small Car GenX Nano XTA is best small car. . This car is very impressive for the follwing reasons for use on narrow zigzag roads I purchased a brand new TOP END Tata Nano XT(GenX) during the month of Feb in Bangalore. The basic people's car â€“ the Nano - gets a major reworking, and the tell you just what to. In order to fully realize this potential, we need to be able to control the synthesis of nanoparticles, the construction of nano-devices, and the characterization of.
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Read more click here. Researchers develop new tumor-shrinking nanoparticle to fight cancer, prevent recurrence A Mayo Clinic research team has developed a new type of cancer-fighting nanoparticle aimed at shrinking breast cancer tumors, while also preventing recurrence of the disease. In the study, published today in Nature Nanotechnology, mice that received an injection with the nanoparticle showed a 70 to 80 percent reduction in tumor size.
Most significantly, mice treated with these nanoparticles showed resistance to future tumor recurrence, even when exposed to cancer cells a month later. Freezing lithium batteries may make them safer and bendable TYuan Yang, assistant professor of materials science and engineering at Columbia Engineering, has developed a new method that could lead to lithium batteries that are safer, have longer battery life, and are bendable, providing new possibilities such as flexible smartphones.
His new technique uses ice-templating to control the structure of the solid electrolyte for lithium batteries that are used in portable electronics, electric vehicles, and grid-level energy storage. The study is published online April 24 in Nano Letters. Current brand positioning scenario 9 5. Literature Review 12 6. The Way Forward 18 7. References 20 2 Executive Summary Tata Nano is considered as the path breaking automotive innovation. The excitement was all over.
The Indian automobile market at that time was flooded with newly launched high priced cars of multinational brands. When Tata launched Nano; it was not just a business opportunity, but also a tool to improve quality of lived of millions of Indians. But then, destiny has other plans.
This particular project not only failed to bring in the expected top-line for the Tata but also it is exemplified as a classic case of brand positioning disaster.
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Ratan Tata at an interview himself accepted the greatest mistake in this project was to promote this car as Cheap rather than Affordable. So, this report analyses the evolution of Tata Nano, how its positioning strategy has changed over time and what is the brand perception in todays tech-savvy fast paced people.
Based on the primary and secondary market research the outreach programme of Tata Nano was studied and recommendations were made. It used to be one of the fastest growing industries but has been facing slowdown in the past few years. The automobile industry in India benefited significantly from liberalization in the s when the government eased regulations on foreign trade and restrictions on private companies.
In —06, India was among the largest and fastest-growing car markets in the world. These players have cars in different segments competing against each other for market shares. In this cut-throat competition, TATA decided to create a new market segment by introducing the super-cheap car priced at 1 lakh Rs.
After having successfully launched the low cost Tata Ace truck inTata Motors began development of an affordable car that would appeal to the many Indians who ride motorcycles. There was no other player in this segment and so TATA hopes to reap maximum benefits out of this product.
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The sales were slow, production delayed and the product had safety issues. It also faced safety issues which worsened the already poor image of the car. In our report, we will touch upon the major issues with the launch and subsequent marketing of TATA nano, which was termed as a disaster owing to low sales and poor brand image.
Air-conditioning, Power steering, Power windows, A tachometer, Dual windshield wipers. But, the cost savings in creating a USD 2, car did not result only from such omissions. Rather, Tata sought the bulk of its cost savings in a streamlined modular design in which many components served more than one function.
Even village garages could assemble it, creating a unique distribution channel for rural areas. A bunch of entrepreneurs could establish an assembly operation, and Tata Motors would train their people, would oversee their quality assurance, and they would become satellite assembly operations for us.
So we would create entrepreneurs across the country that would produce the car. We would produce the mass items and ship it to them as kits. That is my idea of dispersing wealth. The service person would be like an insurance agent who would be trained, have a cell phone and scooter, and would be assigned to a set of customers. At the start of the launch, Tata expected that its new 1,crore plant at Singur in West Bengal would handle the bulk of the manufacturing; but construction was put on hold after significant protest from area farmers whose land the government had appropriated for the project without compensation.
In response, Tata elected to shift production to another facility, and to reduce its initial run from 40, to 10, cars per month during the first few months of production. Even before this cost spike, however, the company had planned to use reverse auctions to lower parts costs. It set a rejection rate of less than parts per million and expected to reduce warranty costs tenfold. Tata engaged subcontractors, signing them to long-term volume contracts rather than annual contracts.
Critics questioned whether the low price meant the vehicle was of low quality. Depending on the country, in this case India there is a specific environmental requirement, and if not will it meet the needs of other countries the rest of Asia and Africa.
Most of us are victims of the environment in which we are and The Making of Nano. Launched inthis incredibly charming CC engineering marvel was launched with a much fan fare and expectations.ये लो डायेरेकट पार्टी की कार बिलकुल सही Tata Nano XT - मोबाइल नम्बर 9829004386
It was positioned as the ultra low cost car, falling under the price bracket of under 1 lakh. A vehicle that could be affordable and low cost enough to be within everyone's reach, a people's car, built to meet all safety standards, designed to meet or exceed emission norms and be low in pollution and high in fuel efficiency.
This then was the dream we set ourselves to achieve. Many said this dream could not be achieved.
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Some scuffed at what we would produce, perhaps a vehicle comprising two scooters attached together or perhaps an unsafe rudimentary vehicle, a poor excuse for a car. The reason could be any. Since its launch, it was positioned as a family car which is cheap and reliable. But, then speaking at a recent event in Chennai, Ratan Tata admitted that the mistake was branding the model as the cheapest car instead of affordable car.
Now Tata is Shifting the Target Market from family to youth: Tata is now taking lessons from fashion designer Masaba Gupta on the launch of the Twist. Tata executives said they chose Rockwell partly because its systems can scale up as Tata expands. When Tata announced plans to build the most affordable car in the world, "most people thought it was impossible," said Tata's Wagh.
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The Gujarat factory has an annual capacity ofNanos. Already, every car that will roll out of the smart factory for the next three years is sold, thanks to a backlog of orders, Rangarajan said. Tata has said it ultimately wants to sell 1 million Nanos a year.
It is nearly ready with a Nano model that meets European standards. Nanos are only beginning to appear in India, but the low-cost car and the company that builds them are national symbols of India's economy. The vehicle reflects a nation that prides itself on efficiency and innovation: The Tata Sons Ltd. Tata is known as the Henry Ford of India. A full century ago, he founded the first of India's major research universities in a move that defined modern India, and today the "Tata Institute" remains one of the most prestigious institutions in Bangalore, which has become India's Silicon Valley.
Unlike other impoverished, developing economies, India globalized its economy not by focusing first on low-cost manufacturing, but on information technology, software, engineering and white-collar services. They include research alliances in Ahmedabad, where Tata Motors built its smart factory. Productivity unparalleled The result of this marriage of technology with an increasingly skilled pool of labor: Nosbusch, meanwhile, frets that other countries are pushing harder to achieve it than the United States.
They do not want to be second rate. They want to be world class. China is Rockwell's biggest market for automation systems outside the U. India, the second most populous nation behind China, has a raft of policies to bolster advanced manufacturing. But in the United States, Nosbusch and his allies suffered a setback. By the time President Barack Obama signed the legislation, Congress had stripped out the allocation.