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Retail special | Brand behaviour - Livemint
Several are competing to offer the steepest discounts. Subhiksha, which is the second most visited store nationally, competes with Big Bazaar by offering branded consumer products and mobiles at lower prices.
They have two to three times our floor space. The chain opened its first store in Chennai inexpanding to cities across India much later. So, while everyone is competing on price now, as the market matures, there will be more platforms to compete on.
For instance, shoppers said they would like to see better packaged and better quality products. But retailers seem divided over whether Indians like traditional, open displays of products, or whether they are taking to packaged food. At Big Bazaar, vegetables displayed in open baskets and bins do better than packaged ones.
Shoppers are deterred by long billing lines and the lack of parking and shopping space. Goradia says he wishes malls had a centralized database, so consumers could get information on the prices at every store. Ridhi Kasurde, a year-old beautician who lives near the Phoenix Mills mall in Mumbai, says she stopped shopping there because her local shop delivers her monthly groceries at home.
Retailers are, in fact, grappling with issues such as how to deal with the growing crowds on weekends and evenings. Big Bazaar gets as many customers between 6pm and 9pm as it does between 10am and 6pm.
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Inorbit could get as many as 75, visitors on a festive weekend, such as around Diwali. On other weekends, there could be as many as 45, people at the retail outlet.
It is no wonder, then, that Malhotra visits the stores between 11am and 2pm on Sundays. Despite any reservations they may have, shoppers seem to love the deals and the buzz of organized retail. One indication of how things could play out comes from Hyderabad, home to some of the oldest organized retail stores.
Instead, they see everything on a shelf and may end up buying a tie along with the shirt they saw on the shelf.
Retail special | Brand behaviour
The retail brands whose outlets are visited most often by consumers Big Bazaar Company: Pantaloon Retail India Ltd Launched: Food, apparel, home furnishing, consumer electronics Turnover: Rs3, crore for fiscal ended June Target: Subhiksha Trading Services Ltd Launched: Groceries, pharmacy, mobile phones and accessories Turnover: Rs crore in fiscal Target: It features a big red and yellow balloon heart, and reads India in Love: Marriage and Sexuality in the 21st Century.
I sometimes suspect that the universe is quite the conspirator because I had just decided a week ago to attempt a blog post on dating in urban India. I happily show my boyfriend, who gives me a look, and tells me I better not use it to psychoanalyze his actions. The inside flap explains that India in Love explores the love, marriage, and sexual revolutions occurring in India today. After spending four years at Brown where people were extremely socially and politically conscious, I felt thrust into a world of cultural difference and gender relations that I was neither familiar nor comfortable with.
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My dear Bangalore, over the past six months, you have molded me into quite the feminist. Even Trivedi, the author of India in Love, admits that after interviewing over people across India, she came to the conclusion that vastly different kinds of dating and relationships coexist in a culture with evolving social expectations. Furthermore, ties between the middle class may end up being stronger than what was traditionally seen as some of the great social ties of the past: J explained to me that dating often comes with the specter of marriage, which has traditionally been about the joining of families, and thus brings up the importance of family compatibility.
What if one side of the family feels uncomfortable that non-vegetarian food has been served at a family gathering, for example? Or that certain rituals or prayers are performed that they are not familiar with? Therefore, she explains, some families still put significant weight on similarity — of caste, creed, and religion, in terms of a match. J told me about her aunt and uncle who felt they had to elope because even though they were the same religion and caste, their families spoke slightly different dialects of the same language, which was an upsetting signifier of difference.
The reality is though, that the dating scene is not about to shrink anytime soon. And if a young couple feels unable to confide in their parents about a romantic relationship they have chosen for themselves, a significant portion of their emotional support network is cut off.
Additionally, I know that many of my friends feel as if they have to lie to their parents about their whereabouts when they are actually with their significant other, which can strain the familial relationship.
Something I realized personally is the large influence that the U. Another was the significance of personal space in terms of determining the culture of dating and relationships.